The Affiliate Book Launch Blueprint

In this episode, Matt McWilliams discusses how to effectively use affiliates to launch a book, emphasizing that affiliates are a secret weapon for increasing sales, exposure, and impact. He shares insights from launching over a dozen bestsellers, including his own books and those of other authors. Matt emphasizes the importance of treating a book launch like a product launch, focusing on pre-orders to hit bestseller lists, and maintaining consistent communication with affiliates. He also shares a private training session where he dives into the specifics of managing affiliates, including setting clear goals, providing resources, and crafting promotional plans to maximize book sales and back-end revenue.