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30 Jul 2023
1h
37m
解构苹果广告底层逻辑：乔布斯的三位精神导师、“语病”广告背后的执着-Apple "Privilege"特辑-Vol28
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本期播客节目讲述了苹果公司创意别具一格的广告策略和其取得的巨大成功，从禁用行业词语，到创造新词语，再到推出Think Different广告，苹果公司一直坚持将用户吸引到自己的概念中，避免与其他品牌进行横向比较，从而获得良好的销售结果。
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How to Get Rich: Every Episode
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