STOP Sending Bad Emails! The $10K Segmentation Secret — Andriy Boychuk | How To Grow Your Email List Fast, The Four Key Segments To Target, What Segmentation Does For Revenue, Why Automations Drive Sales, How To Fix Deliverability Issues (#447)

The podcast explores strategies for e-commerce businesses to optimize email marketing, particularly for the Q4 season. Andriy Boychuk, founder of Flowium, emphasizes the importance of advance planning, focusing on growing email lists through tactics like early bird discounts and collaborative giveaways. He advises against generic email blasts, advocating for segmentation based on customer engagement, purchase history, and product interest. Boychuk highlights deliverability as a key factor, suggesting techniques such as sunset flows and personalized website pop-ups to re-engage inactive subscribers. He also shares a unique tactic using out-of-office replies to automate discount offers, and discusses how Flowium assists clients with Klaviyo migration and optimization.