How to Optimize Ad Spend in Real Time During Black Friday

In this episode of the e-commerce playbook podcast, Richard Gaffin and Luke Austin discuss the importance of hourly tracking during Black Friday and Cyber Monday for e-commerce businesses. They highlight an offer for a free Black Friday/Cyber Monday hourly tracking report with the purchase of a profit system, emphasizing its value for brands ranging from seven to nine figures. Luke presents case studies of two brands that used hourly targets to course-correct and achieve their revenue goals, illustrating how tracking hourly performance against the previous year helps quantify the impact of marketing decisions and adjust ad spend accordingly. The conversation underscores the significance of understanding hourly customer behavior and making real-time adjustments to maximize revenue during peak sales periods.