The more experienced and accomplished my guests are, the more they tend to care deeply about the little things. They're the ones who could "wing it" and actually get away with it, and yet, they don't. In their speeches, stories, messages, and everywhere they show up, they focus on the tiny details that make their words resonate.

My guest in this episode is the perfect picture of this phenomenon. It's David Burkus.

David is the bestselling author of 5 books, including his latest, a national bestseller: Best Team Ever: The Surprising Science of High-Performing Teams. David's TED Talks have amassed more than 4 million views, and he's given nearly 300 keynote speeches around the world.

In this episode, we hear and dissect a story about the CEO of Ford which David tells on stages. He's made it his own, finding details nobody else has and crafting a narrative nobody else can. Plus, we discuss:

Why you shouldn't purely or even mainly tell stories from inside your own industry
How to calibrate your voice for different audience sizes
And the tiniest details which add up to make the biggest impact when you communicate

I've always appreciated his thoughtfulness about speaking and storytelling behind-the-scenes

This is an ADDICTING exploration of the craft of business storytelling... with the wise and wonderful David Burkus!

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ABOUT ME, JAY ACUNZO

I help experts and entrepreneurs win more and better clients, at higher prices, with less friction. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

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David Burkus: Stories about others should still say something about YOU

Why They Resonate