Ten years ago, African news coverage of China's engagement on the continent was often quite negative and repackaged many of the critical Western narratives. Today, the situation is very different.

China has spent considerable resources cultivating closer ties with African news outlets. Through a combination of journalist junkets, so-called "content sharing agreements," and Chinese equipment donations to African state broadcasters, Beijing has been very effective in generating much more positive coverage.

In this special episode from the African Investigative Journalism Conference at Wits University in Johannesburg, Eric & Cobus speak with Aggrey Mutambo, Africa editor at the Daily Nation newspaper in Kenya, about the changing Chinese narrative in the African news media.

CHAPTERS:

• Introduction – From Johannesburg and the African Investigative Journalism Conference
• A Decade of Change – How China's media image in Africa evolved
• Shifting Narratives – From Western framing to African perspectives
• Building Influence – Beijing's strategy for cultivating local journalists
• The Tools of Soft Power – Junkets, content sharing, and equipment donations
• Inside the Newsroom – How editors like Aggrey Mutambo see China coverage now
• Competing Stories – Western skepticism vs. Chinese engagement
• Frustration with the West – Why African journalists are rethinking narratives
• The Xinjiang Question – How African reporters interpret Chinese messaging
• Development and Delivery – The appeal of China's efficiency model
• Trade, Trust, and Strategy – What Kenya and South Africa want from Beijing
• The Next Chapter – What balanced China–Africa journalism could look like

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How China Changed Its Image in the African News Media

The China in Africa Podcast