On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach to measurement, and what is happening in the industry as more marketers begin to embrace the opportunity to shift spend at a higher velocity. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.

Reports mentioned in this episode:

https://content-na1.emarketer.com/ad-measurement-trends-h2-2025

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-why-shaky-economy-leading-marketing-cognitive-dissonance-with-nielsen-part-1

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Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast