The Strategy Gap in FP&A for Finance Leaders to Bridge Cash Flow and Planning with Moataz Mukhaimer

In this episode of FP&A Unlocked, host Paul Barnhurst interviews Moataz Mukhaimer, a strategic and financial advisor, about connecting finance with strategy, particularly for SMEs. Moataz defines great FP&A as creating value through operating cash flow and emphasizes the importance of clear KPIs that align with strategic goals. He shares insights on diagnosing business challenges, the critical role of communication within companies, and how to interpret a company's strategy by analyzing its P&L. Moataz also advocates for finance professionals to understand the broader business context and to focus on the big picture. He shares his passion for helping businesses and his love for diving.