In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they explore the powerful influence of social status and how anointment, being endorsed by someone significant, can dramatically affect success in various fields, from entrepreneurship to the arts.

Toby, a professor at UC Berkeley's Haas School of Business, shares insights from his extensive research on how social signals and perceived prestige shape outcomes in a world where meritocracy often feels like an illusion. The conversation dives into the mechanics of choice, the role of endorsements, and how understanding these dynamics can empower individuals and businesses alike. Listeners will discover how to navigate the complexities of social proof and leverage anointment to enhance their own influence and decision-making.

As you tune in, consider the invisible levers of status in your own life: who are the anointers in your industry, and how can their endorsements impact your journey? This episode is a must-listen for anyone looking to understand the nuances of influence, leadership, and consumer behavior.

In this episode:

Uncover the concept of anointment and its significance in various industries.
Learn about the role of social status in decision-making and consumer behavior.
Explore real-world examples of how endorsements can alter perceptions and outcomes.
Understand the implications of AI in predicting success and the importance of addressing bias.
Gain insights into how to leverage social proof and anointment for personal and professional growth.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/547.

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547. Anointed: How Status Shapes Success

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics