The itch for a new version

In this episode of REWORK, Kimberly Rhodes and Jason Fried discuss 37signals' approach to product development, specifically why they create new versions of Basecamp instead of just adding features. Jason explains that new versions are necessary when significant changes or new ideas don't fit the existing framework, comparing it to renovating versus building a new house. They discuss the transition from Basecamp Classic to subsequent versions, the challenges of balancing new features with user familiarity, and the financial implications of morphing versions versus creating entirely new ones. Jason also shares his philosophy on handling user feedback, emphasizing the importance of understanding the reasons behind the feedback and allowing time for users to adjust to changes before making any modifications. He also provides a sneak peek into Basecamp 5, highlighting the focus on direct experiences, increased activity visibility, and the return of a full-blown calendar.