What do you do after creating the UK’s first alcohol-free beer?
If you’re Steve, you take your creativity, your culture, and a few family recipes, and you turn them into the world’s first Asian snacks sold in beer cans.

In this episode of Tomorrow’s Bites, we sit down with Steve, co-founder of Curry Smugglers, to explore his journey from the fashion industry to brewing and now to reinventing an entire snack category. From branding born out of a customs joke to packaging inspired by sustainability and nostalgia, this is a story about turning memories into movements.

We unpack:

How Steve created the UK’s first alcohol-free beer when no one believed in it.
The moment his wife and daughter sparked the idea for Curry Smugglers.
Why the snack industry needs a design revolution and how this should look like.
The link between fast fashion and snacks, and what both can learn from each other.
The business lessons from creating UK's first alcohol-free beer.

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😊 The Guest: Steve D Sailopal

Look into the company ⁠Curry Smugglers

He Made the First Alcohol-Free Beer in the UK And Now Reinvents Asian Snacks - With Steve D Sailopal Co-Founder Curry Smugglers #97

Tomorrow's Bites with Andrés and Sjacco