Introducing Carl Cox

Carl J. Cox is a Business growth strategy expert, podcast host, and the CEO of 40 Strategy, where he helps CEOs scale with strategic excellence. He is also the author of Lost At CEO: An Entrepreneur's Guide To Strategy. The book reveals a uniquely different approach to strategies that have the power to transform any business that has struggled with stale strategic retreats, failed initiatives, and stalled-out growth.

What You Will Learn:

The Power of Strategic Planning in Private Equity

How to Design a World-Class Strategic Plan

Ways to Move From Lagging to Leading Indicators

Breakdown:

[00:00] Introduction

[01:50] The Mistakes PE Firms Make with Their Portfolio Companies

[02:49] Marrying People, Processes, and Systems in a Firm

[04:14] From Lagging Indicators to Leading Indicators

[06:47] Indicators That Prove You're Headed in the Right Direction

[08:53] Strategies and How Often to Track Your Them

[12:10] The Concept of Strategic Accountability

[15:29] What a World-Class Strategy Looks Like

[19:25] Motivation For Writing the Book

[23:30] What Carl Likes and Dislikes About Private Equity

[28:57] What Carl Watches, Reads, and Listens To

[33:02] Parting Thoughts

The Foundations of a Strategic Plan in Private Equity

Ready to scale your private equity firm the right way? Well, it's very simple. All you need is a world-class strategic plan and the accountability to get it done. According to Carl, all these can be achieved by focusing on only three things:

Initiatives that Create Value. As a PE firm, you must focus on the initiatives that create the most value. Highlight all potential strategic initiatives, then rank them according to feasibility, and double down on the ones that have a greater organizational impact. To improve your chances of success, Carl recommends focusing on at most three strategic plans at a time.
The Right KPIs. Choose KPIs that are leading indicators, not lagging indicators. Stop focusing on the outcome and instead focus on the behaviors that lead to them. A solid strategic plan should have metrics for behaviors and actions that can be tracked and monitored regularly.
Accountability. PE firms should make accountability a core part of their business strategy. Keep your people accountable. Don't take your eye off the ball because people will likely fall back into old habits. As a leader, start by setting clear deadlines, establishing roles, and performing regular check-ins. The more successful PE firms ensure everyone stays on track and feels more accountable for their work.

How to Carl Cox

Carl's email - CarlJCox@40strategy.com

Carl's LinkedIn, 40strategy.com, Lost At CEO: An Entrepreneur's Guide To Strategy
by Carl J. Cox

Thank you for tuning in!

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Carl Cox on portfolio company strategy and driving leading indicators

The Private Equity Podcast, by Raw Selection