In this episode of the Serious Sellers Podcast, Bradley Sutton hosts a special workshop featuring expert mentors Leo Sgovio and Melissa Burdick, who share insights from a live case study called Scale Stories, aimed at helping brands double their sales. The discussion revolves around the brand Essential Candy, with the mentors offering advice on how to scale up in a competitive market, addressing topics such as the impact of AI, changes in Amazon advertising, and the importance of expanding to different marketplaces like TikTok Shop. They also discuss initial impressions of Essential Candy, emphasizing the need for brands to be open to advice and focus on the basics, such as optimizing listings, leveraging FBA, and improving advertising strategies, before moving on to more advanced tactics like Amazon Marketing Cloud (AMC).
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