In this episode of the Perpetual Traffic podcast, Ralph Burns and Lauren Petrullo discuss the evolving role of media buyers in the age of AI and the importance of focusing on the entire sales funnel, particularly what happens after the click. They emphasize that media buying alone is no longer sufficient and that a strategic mindset, a deep understanding of data flow, and a focus on customer experience are crucial for driving growth. The conversation covers topics such as creative diversification, landing page optimization, email marketing, lead qualification, and the need for businesses to adapt to changing market conditions and customer expectations. They also touch on the challenges business owners face in delegating marketing responsibilities and the importance of taking a holistic view of the customer journey to achieve sustainable business growth.
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