How I Found Affiliates for My Book (And How You Can Too)

In this episode of the podcast, Matt McWilliams discusses how to find affiliates for a book launch, although the principles apply to any product launch. He shares strategies such as identifying and contacting individuals who have promoted similar books or products, using Amazon's recommendations to find potential affiliates, and leveraging personal connections. McWilliams emphasizes the importance of setting up back-end offers to incentivize affiliates, driving traffic to opt-in pages, offering solid commissions, and providing lifetime cookie durations. He also references several resources, including a free report on finding the first 100 affiliates and a training for authors on affiliate marketing. The episode sets the stage for future discussions on running an affiliate book launch and using affiliate marketing to promote a book.