Unpacking Sora’s Unexpected Viral Success

In this interview, Jacob Effron speaks with Bill Peebles, Rohan Sahai, and Thomas Dimson from OpenAI, the team behind Sora, a new video generation app. They discuss the unexpected viral success of Sora, the product decisions behind creating it as a social experience, and the evolution of video models. The team also shares insights on how users are creatively employing Sora, the challenges of balancing creation and consumption, and the importance of human involvement in AI-generated content. They touch on collaborations with celebrities and rights holders, future integrations with other OpenAI products like ChatGPT, and the potential for video models to drive scientific breakthroughs. The conversation also covers the technical aspects of video model development, the importance of physics, and the future of AI-driven content creation.