This podcast episode follows Tony, a former vacuum cleaner salesman, as he embarks on a journey of entrepreneurship, founding the shaved ice business Kona Ice. Tony's persistence, resilience, and innovative marketing strategies allowed him to overcome challenges and establish a thriving business, even during economic downturns. He highlights the importance of perseverance, adapting to obstacles, and finding franchisees who are passionate about their community. As Tony reflects on his journey, he acknowledges the role of luck and the support from his family and mentors in his success.