In this episode of the My Wife Quit Her Job Podcast, Steve Chou interviews Cristina Brooks Potts, a student from his course who created a successful skincare company, Authenticego. Cristina shares her journey of identifying a gap in the market for acne-prone skin solutions, developing her own research-backed formulas, and launching her brand without pre-sales or social media influence. She discusses the challenges of finding a chemist who aligned with her vision, the costs involved in starting a skincare line, and her marketing strategies, primarily focusing on organic growth and genuine engagement. Cristina also provides insights into the future of Authenticego, including potential funding and upcoming product launches, and offers advice to aspiring skincare entrepreneurs.
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