Batch Cannabis Scales to $50 Million

In this episode of Ecommerce Conversations, host Eric Bandholz interviews Andy Gould, the co-founder of Batch, a THC gummy brand. Andy discusses how Batch scaled from $5 million to a projected $50 million in revenue within two years through strategic Meta advertising, focusing on creative content and authentic storytelling. He details their content creation process, emphasizing bulk filming and recycling assets, and touches on the importance of subscription models and email marketing for customer retention. Andy also addresses operational challenges, including managing rapid growth, maintaining a lean team, and navigating the complex legal and political landscape of the THC industry, highlighting the company's efforts in lobbying for reasonable regulations.