On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.

Reports mentioned in this episode:

https://content-na1.emarketer.com/global-media-intelligence-report-2025

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-digital-lifestyles-everyone-world-how-people-watch-tv-global-divide-more

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The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast