EP #345] [ENG] - How to focus on creating a brand outside of Amazon - Mariah Parsons

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Mariah Parsons, Head of Marketing at Malomo, about enhancing the post-purchase experience for e-commerce brands. Mariah explains how Malomo helps brands regain control over the customer experience post-purchase by directing traffic back to the brand's website for order tracking, enabling cross-selling, upselling, and educational content. The discussion covers the benefits of having a D2C presence beyond Amazon, such as owning customer data and brand experience, and explores strategies for different product types and customer Average Order Values (AOV). Mariah provides benchmarks for revenue generation through branded order tracking and emphasizes the importance of educating oneself on the possibilities within the post-purchase phase to improve customer retention and solve issues like "where is my order" (WISMO) support tickets. She also offers tips for brands to start implementing such strategies, including mock-up designs and focusing on customer experience.