Seung Yoon Lee, CEO and co-founder of Story Protocol, is building crypto infrastructure to unlock the $80 trillion creative asset class.

After selling his previous company Radish Fiction to Kakao for $440 million, Seung saw a bigger problem: streaming platforms like Netflix make billions while creators who make the content get almost nothing.

Story Protocol lets creators own and trade their work like stocks, while enabling anyone to legally remix content with automatic royalty payments.

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• Twitter: https://x.com/storysylee

• Twitter: https://www.story.foundation/

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PARTNERS

🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/

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💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure.

https://sui.io/

🧩 Story makes IP and real-world data programmable, enforceable, and monetizable.

https://www.story.foundation

★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/

🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz

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DISCLAIMER

The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

0:00 - Introduction

1:36 - Please Subscribe

2:03 - 200 MPH Because Of KBW

3:21 - What Seung Does During Downtime

4:14 - Best Mountains & Switzerland

5:45 - How Seung Got Started In IPs

9:41 - Seung Changing The Rules Of IP

15:14 - Our Trusted Partners

16:06 - Something More Than Half A Billion?

22:15 - Our Valued Sponsors

23:29 - Hardest Thing You Had to Do Within That First Company

26:35 - Does That Mean You’re Overly Optimistic

29:38 - $80 Trillion IP Asset Class Explained

32:32 - Examples Of IPs That Should Be Unlocked

37:17 - How IPs Differ From NFTs Or Social Tokens

40:00 - Vision Of IP Usage In The Coming Years

41:36 - AIs Next Leap Comes From Unlocking IP Assets

46:17 - What’s Necessary To Reach Your Grand Vision

49:37 - Your Answer To A Billion Dollar Valuation Criticism

52:41 - Story Protocol Setback Story With Co-Founder

E145: Story Protocol Founder: How Crypto Could Finally Unlock an $80 Trillion Asset Class

When Shift Happens Podcast