POPMART Head of Southeast Asia & Middle East Jeremy Lee faces spicy questions on AI, IP Protection, Blind Box Questions and more

The conversation centers on the intersection of storytelling, consumer brands, and intellectual property, particularly within the context of POPMART's expansion in Southeast Asia. Jeremy Lee, who manages the Southeast Asia and Middle East business for POPMART, discusses Singapore's role as a gateway to Asia, emphasizing the importance of IP protection for brand development. The discussion explores the challenges and potential of using technologies like blockchain and AI in IP protection, balancing innovation with artists' rights. Lee shares insights on leveraging Southeast Asia's diverse cultures for broader market inclusion and recounts a past leadership failure, highlighting the necessity of listening and co-creating solutions with the team, especially in unfamiliar cultural contexts.