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This new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you’ll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making to the forefront of your business.

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#AmazonSales #CustomerInsights #EcommerceGrowth #BrandAnalytics #AmazonAdvertising #AmazonSellers #SalesGrowth

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Timestamps
00:00 - Introduction to Amazon’s new feature for tracking customer journey
00:30 - Viewing customer data for new and existing customers
01:15 - Understanding customer lifetime value and acquisition costs
02:00 - How to calculate new customer acquisition cost
02:40 - Analyzing search channel performance and conversion rates
03:00 - Understanding search impression conversion rate for Amazon products
03:30 - Insights on customer behavior for new vs. existing customers
04:00 - Tracking how products perform over time and top performers
04:45 - Discussing Amazon’s data on add-to-cart numbers vs. purchases
05:10 - Wrap-up: How this feature can improve Amazon listings and sales
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