Smucker, Trader Joe's and a Battle Over PB&Js

The podcast "The Journal" discusses the increasing competition between name-brand products and private label or store-brand products, focusing on a lawsuit filed by J.M. Smucker against Trader Joe's over their respective peanut butter and jelly sandwiches. It explores the history of private label brands, their shift from being perceived as cheap knockoffs to becoming popular and high-quality alternatives, and the impact of inflation on consumer choices. The conversation highlights how big food companies like Smucker are struggling to maintain market share and relevance amidst changing consumer preferences and are resorting to legal means to protect their brands. The episode further examines similar lawsuits in the food and retail industries, underscoring the broader battle for power in American grocery stores and the challenges faced by established brands.