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If you’ve ever walked into a room full of successful peers and thought, “What am I even doing here?”, this episode is for you! Kerry Dyer, Chief Development Officer at Brownell Travel, has built a career leading, mentoring, and inspiring advisors to grow thriving businesses with confidence. After delivering a powerful presentation on imposter syndrome at Virtuoso Travel Week, Jennifer and Robin knew it was essential to bring that conversation to the podcast. In this episode, Kerry unpacks what imposter syndrome really looks like, the most common triggers advisors face, and how to reframe self-doubt before it takes over. From perfectionism and comparison traps to boundaries and self-belief, she shares strategies you can start using today. You’ll walk away with tools to build confidence, celebrate your wins, and finally feel comfortable owning your expertise, because you do belong in the room!

About Kerry Dyer:

What began as a “happy accident” turned into a 30-year career in luxury travel. After earning a BFA in Art History, she joined Maritz Travel, where her passion for sales quickly emerged. She went on to spend 14 years with Four Seasons Hotels and Resorts, ultimately serving as Director of Leisure Sales for the Americas, followed by a successful tenure as Director of Sales and Marketing at Mandarin Oriental, Atlanta. Now, as Chief Development Officer at Brownell, she leads Marketing, Partners, and Advisor Development, bringing her deep industry expertise and leadership full circle.

brownelltravel.com/hosting/team/kerry-dyer

Today we will cover:

(03:35) Meet Kerry Dyer; her early lessons in confidence
(11:15) What is imposter syndrome, really?
(15:55) How lack of formal credentials, comparison, and entrepreneurship amplify self-doubt in the travel industry
(23:50) The 5 types of imposter syndrome; identifying your patterns and reframing them
(31:45) Progress over perfection; why letting go of control can change everything
(40:35) How community and collaboration silence self-doubt faster than working alone
(44:15) Setting boundaries and showing up intentionally for your clients and family

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160. What To Do If You Have Imposter Syndrome with Kerry Dyer

TIQUE Talks: The Business Podcast for Travel Advisors