How Kalen Allen navigates brand safety and cultural polarization in the creator economy

The Digiday Podcast features Kimiko McCoy and Michael Berge discussing recent developments in media and marketing. They analyze WPP's new AI marketing platform, WPP Open Pro, and its potential impact on smaller clients, comparing it to Publicis' AI initiatives. They also delve into the growing wave of lawsuits against AI companies for unlawful data scraping, highlighting the need for AI regulation and the potential impact of California's AI laws. Additionally, they discuss the possible sale of Warner Bros. Discovery, weighing whether it's a strategic move or a fire sale due to debt and the changing media landscape. Later, Kalen Allen joins to discuss the creator economy, brand safety, and navigating political landscapes while maintaining authenticity and striking brand deals.