The Shocking Truth About My Affiliate Program

In this episode of The Affiliate Guy podcast, Matt McWilliams discusses why hiring an affiliate manager was the single best decision he made for his business, despite initially believing it wasn't necessary. He admits that managing his own affiliate program became the worst part of his business as it grew, due to time constraints and conflicting priorities. Matt addresses common problems with affiliate managers, such as misaligned incentives and divided priorities, and highlights the importance of entrepreneurs understanding their affiliate programs before delegating. He suggests that once a business reaches a certain revenue level (between $100,000 and $250,000), hiring an affiliate manager becomes crucial for sustainable growth and to free up the business owner's time. He also provides ways to contact him for affiliate management services or coaching.