The world's first "nature superpower"

This podcast episode of TED Business features Ileana Saboa de Carvalho discussing how Brazil can become a "nature superpower" by redesigning its relationship with nature. She highlights the challenges of illegal deforestation and proposes a new economic paradigm that values nature's resources. Ileana outlines steps Brazil is taking, including making nature a core part of its national identity, building an inclusive bioeconomy, creating a nature restoration sector, and making nature a high-integrity asset class. Modupe Akinola then shares her experiences in East Africa, where tourism is centered on conservation, creating an economic model that values preserving animal habitats.