Snowflake's Sales + Marketing Secret | Chris Degnan and Denise Persson

In this episode of the Grit podcast, host Joubin Mirzadegan interviews Chris Degnan and Denise Pearson, former CRO and CMO of Snowflake, respectively, about their new book, "Make It Snow," and their experiences building a successful go-to-market strategy. They discuss the importance of sales and marketing alignment, the challenges of scaling a company, and the significance of company culture and leadership. Chris and Denise share insights on hiring, managing teams, and the personal sacrifices involved in building a high-growth company, emphasizing the need for passion, conviction, and a customer-driven approach. They also touch on the importance of credibility, the role of founders, and the need for humility and adaptability in the face of rapid change.