How to Unlock Growth by Finding Empty Buckets

In this episode of the DTC Insider Podcast, Brian Roizenthal discusses strategies for seven and eight-figure brands that have plateaued and are struggling to achieve further growth. He emphasizes the importance of shifting perspective to identify untapped opportunities, using the example of Kodak's failure to adapt. Brian introduces a framework for categorizing ads into four quadrants (video/image, lo-fi/polished) to reveal underutilized ad types. He then broadens the discussion to business growth, advocating for a layered approach to customer acquisition and retention that includes defining clear goals and high-level actions beyond just paid advertising. The aim is to encourage listeners to think beyond conventional solutions and discover new avenues for revenue and business expansion.