China's booming MICE market

In this episode of Round Table, Steve, Fei Fei, and Yushun discuss the resurgence of China's MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, highlighting its growth, the factors driving it, and its strategic importance for regional economies and cultural exchange. They then transition to the topic of museum visits in China, which have reached record highs, but also discuss the rising complaints from visitors about overcrowding, ticket scalping, disruptive study groups, and the behavior of some photo takers, and potential solutions to improve the visitor experience.