#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and scaled Goldcast’s marketing org, the shift from PLG to sales-led, and why she believes great CMOs play the long game.

Timestamps

(00:00) - – Intro
(03:08) - – Kelly’s path from Hong Kong to Boston
(06:08) - – Joining Goldcast and the PLG pivot
(09:08) - – Moving from growth marketer to CMO
(12:08) - – The role of mentors in her career
(20:08) - – Questions to ask before taking a CMO role
(27:43) - – Inside Goldcast’s marketing org structure
(33:43) - – How Kelly measures brand and mindshare
(40:43) - – Why the BDR team reports to marketing
(46:43) - – The link between brand, content, and pipeline
(51:43) - – Leading with vulnerability and the “long game”

Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast

The Dave Gerhardt Show (from Exit Five)