Why real fitness & health is rooted in behaviors and consumer demand. (2:00)
Five Positive Changes in the Fitness Industry
#1 - Strength training is popular (especially for women). (6:18)
#2 - More people squatting and deadlifting. (13:16)
#3 - New media takes out the old guard. (19:37)
#4 - Wearable fitness & health tech. (26:02)
#5 - Functional training awareness. (33:47)

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