Jacqueline Snyder, host of The Product Boss podcast, shares her personal experience of launching a business with significant investment but no sales, leading to the lesson that "hope is not a strategy." She emphasizes that product-based business owners often rely on hope for sales, especially during the holiday season, rather than implementing a clear plan. Snyder introduces the "CREATE Framework" (Clarify, Refine, Engage, Activate, Track, Expect) as a strategic approach to generate consistent sales. She encourages listeners to shift from passive waiting to active creation, providing actionable steps for each letter of the framework, and promotes her "Black Friday Kit" and an upcoming episode on building a holiday promo calendar.
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