In this special Beekeeping Today Podcast Short, Jeff visits the historic A.I. Root Company headquarters in Medina, Ohio—the home of Bee Culture Magazine. Sitting down with the magazine’s production team—Jerry Hayes, Jen Manis, and Stephanie Bayerl—Jeff explores what it takes to bring each monthly issue to life.

Listeners get a rare, behind-the-scenes look at how articles, design, photography, and advertising all come together to create the trusted magazine so many beekeepers rely on. From article coordination and layout design to QR-coded audio features and digital engagement, this conversation celebrates Bee Culture’s 150-year legacy of education and innovation.

Jerry, Jen, and Stephanie share their commitment to reader involvement—from monthly honey price reports and honey recipes to the popular Catch the Buzz daily e-blast. For longtime readers and new beekeepers alike, this visit underscores how human creativity, teamwork, and passion for honey bees continue to shape modern beekeeping media.

Links and references mentioned in this episode:

Bee Culture Magazine - https://beeculture.com
A.I. Root Company History - https://beeculture.com/the-story-of-a-i-root-beginning-bees/
Catch the Buzz Newsletter - https://beeculture.com/catchthebuzz/

Brought to you by Betterbee – your partners in better beekeeping.

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Betterbee is the presenting sponsor of Beekeeping Today Podcast. Betterbee’s mission is to support every beekeeper with excellent customer service, continued education and quality equipment. From their colorful and informative catalog to their support of beekeeper educational activities, including this podcast series, Betterbee truly is Beekeepers Serving Beekeepers. See for yourself at www.betterbee.com

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[Bonus] Short - Inside Bee Culture Magazine: Medina’s Beekeeping Legacy

Beekeeping Today Podcast