How to Sell Tiny Courses for a Living with Worldwide Ads with Sergio Estevez

In this episode of Entrepreneurs on Fire, John Lee Dumas interviews Sergio Estevez, a seven-figure course creator, about how to sell tiny courses for a living using worldwide ads. Sergio shares his journey from launching unsuccessful massive courses to finding success with 20-30 minute tiny courses, which he considers paid lead magnets. He emphasizes the importance of running ads to cold traffic, targeting worldwide audiences with bid caps, and focusing on the big three niches: personal development, business, and relationships/health. Sergio introduces the concept of "three degrees of separation" to find goldmine ideas by shifting core expertise in three ways: pain point, audience, and hook. He also details how to create effective ads with one-liners and text-heavy images, focusing on congruency with the landing page. Sergio offers a special bonus for listeners who visit SellTinyCourses.com/fire, where he will personally write one of their ads.