Storytelling Is the Last Skill AI Can’t Replace... | Rain Bennett

In this episode of the Marketing Misfits podcast, hosts Kevin King and Norm Farrar interview Rain Bennett, a documentary filmmaker and storytelling expert, about the importance of storytelling in marketing, especially in the age of AI. They discuss how to create compelling stories that connect with audiences on an emotional level, differentiate themselves from AI-generated content, and build trust. Rain shares his background in documentary filmmaking, his "Six Second Story" concept, and practical tips for improving storytelling skills, including frameworks, the use of contrast, and the importance of practice. The conversation also touches on brand storytelling, origin stories, and how to effectively use stories in presentations and marketing materials.