Send us a text

Many sellers focus only on ACoS when tracking performance, but that doesn’t give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.

See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G

Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3

#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

-----------------------------------------------

Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 - ACoS vs TACoS: What Should You Track?
00:41 - Understanding ACoS and ROAS on Amazon
01:50 - Why Profitability is More Than Just ACoS
02:55 - What TACoS Really Measures
04:02 - Example: 10x Ad Spend with Same TACoS
05:45 - Why Stable TACoS Shows Real Brand Growth
06:46 - Healthy TACoS Range for Most Sellers
07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them
08:01 - The Final Word: ACoS is Not Enough

----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

The One Metric That Actually Shows If You’re Making Money on Amazon

My Amazon Guy