SEO Forecasting Made Simple

In this episode of the Voices of Search Podcast, Jordan Cooney interviews Lindsie Nelson, VP of SEO at Symphonic Digital, about measuring and forecasting SEO success in the era of zero-click searches and AI disruption. Lindsie shares her insights on communicating SEO value to executives by focusing on monetary returns and business growth, rather than traditional metrics like traffic and impressions. She emphasizes the importance of first-party data, constant communication with clients, and educating teams and clients on the proper use of AI tools like ChatGPT, while also maintaining fundamental SEO practices and human oversight to ensure quality and avoid risks associated with AI-generated content. The discussion also covers strategies for internal team education, client management, and measuring the impact of SEO efforts in the evolving landscape of AI-driven search and discovery.