This podcast episode of the Serious Sellers Podcast, recorded at Amazon Accelerate, features two interviews focusing on customer understanding and advertising strategies for Amazon sellers. The first interview with Isaac from Amazon discusses how sellers can leverage data and AI to better understand their customers, create customer personas, and improve product listings and A-plus content. The second interview with Alan Lewis from Amazon Marketing Cloud (AMC) covers the recent announcement of AMC being available to all sponsored ads advertisers, detailing its features, benefits, and how sellers can use it to gain deeper insights into their ad campaigns and customer behavior, including creating custom audiences.
Sign in to continue reading, translating and more.
Continue