In this episode of The Ecommerce Lab, Vincenzo Toscano interviews Arjun Mahadevan, CEO of Doola, about the essentials of setting up and scaling an e-commerce business, particularly focusing on Amazon FBA and private label ventures. Arjun shares his background and the origin of Doola, emphasizing the importance of having a solid business structure, understanding key financial metrics, and avoiding common mistakes related to company formation, taxes, and bookkeeping. He provides advice for both international and U.S.-based founders, highlighting the benefits of incorporating, managing finances, and leveraging AI to streamline business operations. The conversation covers topics such as choosing the right state for incorporation, the significance of focusing on profitable activities, and the role of AI in augmenting business processes rather than replacing human input.
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