Inside Pinterest’s Trend Prediction Machine

In this episode of the Future Commerce podcast, Phillip interviews Julie Towns, VP of Ads Product Marketing at Pinterest, about the platform's unique approach to visual search and its growing popularity among Gen Z and men. They discuss Pinterest's visual language model, the trend of users curating by "vibe," and how brands can leverage Pinterest's data and trends to connect with customers. Julie highlights Pinterest's focus on providing a safe and inspirational space, the increasing use of AI in image creation, and the company's efforts to balance transparency with user control. She also shares announcements from Pinterest Presents, including scaling top-of-search ads, local inventory ads, and expanding media commerce capabilities through partnerships with retail media networks.