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I sat down with Ace Enders from The Early November to unpack how money actually moves in music and what it really takes to make a living today. We get into the old label world of advances, recoupment, and why most bands made their money on touring and merch, not album sales. Ace shares what happened when Drive-Thru Records deals flowed up to MCA, why the mid-2000s shift to streaming left so many royalties in limbo, and why a stream paying roughly $0.007 changes how you release music now. We talk touring math at the 1,000-cap level, venue merch cuts, the push-pull between depth and virality, and how artists navigate identity, mental health, and the pressure to keep performing. We also riff on the “messy middle,” the rise of AI music, and why Ace still loves simple, hands-on businesses like cleaning parking lots at 4 a.m. If you want to support Ace, grab the new Ace Enders album dropping on Halloween and pick up the vinyl or hit a show.

Enjoy!

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The Truth the Music Industry Doesn’t Want You to Know⏐Ep. #235

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner