Brave has spent a decade building a privacy-first browser that empowers users with tools like ad-blocking and fingerprinting protection, now serving 100 million monthly active users.

Security engineer Kyle Den Hartog joins Friederike to unpack the centralization traps in digital identity from email's spam-driven dominance to one-size-fits-all DeFi lending rates and how Brave counters them with BAT's user-rewarding ad model, zero-knowledge personalization, and wallets that act as privacy guardians.

Kyle warns of on-chain transparency's risks to consumer behavior, advocates for intent-based "vendor relationship management" advertising, and draws historical lessons on censorship's chilling effects amid rising regulations like EU chat controls.

He shares Brave's vision for seamless private payments and user-controlled algorithms to reclaim the open web from Big Tech monopolies.

Topics discussed in this episode:

Introduction
Kyle's background in security and identity
Why identity and privacy matter
The history and centralization of digital identity
Email as a cautionary tale for decentralization
Brave's privacy-first vision and 100M users
BAT: Rewarding users for attention
Challenges and evolutions in Brave's ad model
Zero-knowledge for intent-based ads
Brave Wallet: Privacy by default
On-chain privacy pitfalls and wallet solutions
Browser wallets vs. built-in security
Censorship, regulations, and history's lessons
Fixing social media algorithms
Brave's 5-year vision

Links mentioned in the episode:

Kyle Den Hartog, Security Engineer at Brave: https://x.com/PryvitKyle

Brave Browser: https://brave.com/

Sponsors:

Gnosis: Gnosis builds decentralized infrastructure for the Ethereum ecosystem, since 2015. This year marks the launch of Gnosis Pay— the world's first Decentralized Payment Network. Get started today at ⁠⁠gnosis.io ⁠⁠

This episode is hosted by Friederike Ernst.

Brave: Building the Private User-Friendly Internet - Kyle Den Hartog

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