Send us a text

Launching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions.

Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3

Start strong from day one, let’s map out your PPC launch strategy together: https://bit.ly/3ZlHh6G

#AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

-----------------------------------------------
Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 - How Many Campaigns to Launch With a New Product
00:26 - Longtail Keyword Strategy Using Competitor Research
01:26 - Targeting Luxury Niches and Differentiation
01:48 - Best Match Types for Product Launch Campaigns
02:17 - Why Ads Don’t Convert Immediately at Launch
03:07 - Understanding Ad History and Conversion Delay
03:16 - Keep Winning Keywords in Campaigns With History
03:44 - Can You Launch Without PPC on Amazon?
04:26 - Ideal PPC Budget for a 500-Unit Product Launch
04:48 - Why Ad Spend Matters Less Than Performance Metrics
----------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

The Right Way to Launch Amazon Ads From Day One

My Amazon Guy