In episode 469 of the AM PM podcast, Kevin King interviews Norm Farrar about recent changes in e-commerce, including AI, the value of attending events, and influencer marketing. Norm shares his experiences as an influencer and provides advice for those working with them, emphasizing the importance of personalized outreach and fair compensation. They discuss the social aspects of cigar culture and their upcoming cigar-themed event in Tampa. The conversation shifts to current challenges in the selling world, such as tariffs and competition, and the importance of building a strong brand and establishing authority through SEO and press releases. They also explore the potential of AI in optimizing for search and email marketing, with both agreeing that email marketing is still a powerful tool when used correctly.
Sign in to continue reading, translating and more.
Continue
