Honor Utilizing AI to Scale Home Care, Kinking the Quality Curve Higher

In this episode of Bloomberg Intelligence's Vanguards of Health Care podcast, Jonathan Palmer interviews Seth Sternberg, CEO and co-founder of Honor Technology and Home Instead, about his mission to change how society cares for older adults. Sternberg discusses his initial focus on hardware devices before pivoting to non-medical home care, the challenges of scaling home care due to the heterogeneous needs of older adults and the capabilities of care pros, and the importance of technology and AI in predicting care pro performance and client satisfaction. He also shares insights into the acquisition of Home Instead, the ideal franchise owner, key metrics for running a franchise, and the need for immigration reform to address the growing demand for home care workers, emphasizing Honor's commitment to quality, innovation, and creating a legacy business focused on improving care for the aging population.