358: Howwe: Navigating the Tough Road from Services to SaaS - with Ulf Arnetz

This podcast episode focuses on the journey of Swedish entrepreneur Ulf Arnetz, from running a successful services company to launching a SaaS product business, Howwe, which offers digital execution software to help companies align their daily operations with strategic goals. Through challenges, such as high churn rates and difficulties in sales, Arnetz and his team worked tirelessly to refine their product and achieve a remarkable 0% churn rate over three years. The episode also highlights Howwe's integration with existing systems, enabling CEOs to implement strategies seamlessly across the organization.