Transforming TV Advertising: iSpot’s Sean Muller on the Role of AI and the Future of Streaming

In this episode of Founded and Funded, Madrona Venture Partner Len Jordan interviews Sean Muller, founder and CEO of iSpot, about the evolution of TV advertising measurement in the age of streaming. They discuss the surprising growth of ad-supported streaming, iSpot's strategic partnerships and acquisitions, and the challenges and opportunities for marketers in balancing traditional TV and streaming advertising. Muller emphasizes the importance of real-time data and optimization, the shift towards AI-driven planning, and iSpot's role in helping advertisers measure the effectiveness of their campaigns across different platforms. The conversation also explores iSpot's approach to competing with industry giants like Nielsen by focusing on the needs of advertisers and providing comprehensive measurement solutions.